Marketing management and strategy
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Harlow; England:
Financial Times/Prentice Hall,
2002.
|
| Edition: | 3rd ed. |
| Subjects: |
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| 082 | |a 658.8 DOY | ||
| 090 | 0 | 0 | |a HF5415.13 |b DOY 2002 |
| 100 | 1 | 0 | |a Doyle |
| 245 | 1 | 0 | |a Marketing management and strategy |c Peter Doyle. |
| 250 | 0 | 0 | |a 3rd ed. |
| 260 | 0 | 0 | |a Harlow; England: |b Financial Times/Prentice Hall, |c 2002. |
| 300 | |a xviii, 446p.; |c 25cm. | ||
| 650 | 0 | 0 | |a Marketing strategy |
| 650 | 0 | 0 | |a Marketing -- |x Management |