Doyle. (2002). Marketing management and strategy (3rd ed.). Harlow; England: Financial Times/Prentice Hall.
Chicago Style CitationDoyle. Marketing Management and Strategy. 3rd ed. Harlow; England: Financial Times/Prentice Hall, 2002.
MLA CitationDoyle. Marketing Management and Strategy. 3rd ed. Harlow; England: Financial Times/Prentice Hall, 2002.
Warning: These citations may not always be 100% accurate.