00712cam a2200229 7i4500 0000032133 20211220090000.0 0321046471 9780321046475 TSAM 658.83 LIL HF5415.2 LIL 1999 Lilien, Gary L. author Marketing research : marketing engineering applicationsl Gary L. Lilien, Arvind Rangaswamy. Reading, Mass: Addison-Wesley, 1999. vii, 150 pages; 25cm. text rdacontent unmediated rdamedia volume rdacarrier Includes 1 CD-ROM titled "Marketing research" Marketing research Rangaswamy, Arvind