Marketing research : marketing engineering applicationsl

Main Author: Lilien, Gary L. (Author)
Other Authors: Rangaswamy, Arvind
Format: Book
Published: Reading, Mass: Addison-Wesley, 1999.
Subjects:
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100 1 |a Lilien, Gary L.   |e author  
245 1 0 |a Marketing research :   |b marketing engineering applicationsl   |c Gary L. Lilien, Arvind Rangaswamy. 
264 1 |a Reading, Mass:   |b Addison-Wesley,   |c 1999. 
300 |a vii, 150 pages;   |c 25cm. 
336 |a text  |2 rdacontent 
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338 |a volume  |2 rdacarrier 
500 0 0 |a Includes 1 CD-ROM titled "Marketing research" 
650 1 0 |a Marketing research  
700 1 |a Rangaswamy, Arvind