Description: Marketing research :

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Marketing research : marketing engineering applicationsl

Main Author:	Lilien, Gary L. (Author)
Other Authors:	Rangaswamy, Arvind
Format:	Book
Published:	Reading, Mass: Addison-Wesley, 1999.
Subjects:	Marketing research

Item Description:	Includes 1 CD-ROM titled "Marketing research"
Physical Description:	vii, 150 pages; 25cm.
ISBN:	0321046471 9780321046475