Lilien, G. L., & Rangaswamy, A. (1999). Marketing research: Marketing engineering applicationsl. Reading, Mass: Addison-Wesley.
Chicago Style CitationLilien, Gary L., and Arvind Rangaswamy. Marketing Research: Marketing Engineering Applicationsl. Reading, Mass: Addison-Wesley, 1999.
MLA CitationLilien, Gary L., and Arvind Rangaswamy. Marketing Research: Marketing Engineering Applicationsl. Reading, Mass: Addison-Wesley, 1999.
Warning: These citations may not always be 100% accurate.