00599pamaa2200181 4500 0000031946 20100310090000.0 0130284742/0130276618 658.8 KER HF5415.135 KER 2001 Kerin Strategic marketing problems : cases and comment Roger A. Kerin and Robert A. Peterson. 9th ed. Boston: Allyn and Bacon, 2001. xiii, 729p.: ill.; 28cm. Marketing -- Decision making -- Case studies Marketing -- Management -- Case studies Peterson, Robert A.