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|a 658.8 KER
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|b KER 2001
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|a Kerin
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|a Strategic marketing problems :
|b cases and comment
|c Roger A. Kerin and Robert A. Peterson.
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|a 9th ed.
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| 260 |
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|a Boston:
|b Allyn and Bacon,
|c 2001.
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| 300 |
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|a xiii, 729p.:
|b ill.;
|c 28cm.
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|a Marketing --
|x Decision making --
|x Case studies
|
| 650 |
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|a Marketing --
|x Management --
|x Case studies
|
| 700 |
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|a Peterson,
|h Robert A.
|