Description: Strategic marketing problems :

Main Author:	Kerin
Other Authors:	Peterson,
Format:	Book
Published:	Boston: Allyn and Bacon, 2001.
Edition:	9th ed.
Subjects:	Marketing -- > Decision making -- > Case studies Marketing -- > Management -- > Case studies

Physical Description:	xiii, 729p.: ill.; 28cm.
ISBN:	0130284742/0130276618