Kerin, & Peterson. (2001). Strategic marketing problems: Cases and comment (9th ed.). Boston: Allyn and Bacon.
Chicago Style CitationKerin, and Peterson. Strategic Marketing Problems: Cases and Comment. 9th ed. Boston: Allyn and Bacon, 2001.
MLA CitationKerin, and Peterson. Strategic Marketing Problems: Cases and Comment. 9th ed. Boston: Allyn and Bacon, 2001.
Warning: These citations may not always be 100% accurate.