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Strategic marketing problems : cases and comment

Main Author: Kerin
Other Authors: Peterson,
Format: Book
Published: Boston: Allyn and Bacon, 2001.
Edition:9th ed.
Subjects:
Marketing -- > Decision making -- > Case studies
Marketing -- > Management -- > Case studies


TSAM LIBRARY

Call Number: HF5415 135 KER 2001
Accession Item Category Format Status Notes
0000040798 Open Shelf Monographs AVAILABLE

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