00730pamaa2200157 4500 0000031809 20110104090000.0 [Nil[ HF5415 CHO 2001 CHOW SHIH PING MICHELLE A comparative study on consumers' attitude and purchase behavior towards two direct selling companies viz. Avon Sdn. Bhd. and Nutri-Metics Worldwide (M) Sdn. Bhd. in the Klang Valley by Chow Shih Ping Michelle. Nilai: INTI College Malaysia, August 2001. Number 1. Thesis submitted to INTI College Malaysia in partial fulfillment of the requirements for the degree of B.A. (Hons) in Marketing with University of Hertfordshire Dissertations -- Marketing