A comparative study on consumers' attitude and purchase behavior towards two direct selling companies viz. Avon Sdn. Bhd. and Nutri-Metics Worldwide (M) Sdn. Bhd. in the Klang Valley by Chow Shih Ping Michelle. - CHOW SHIH PING MICHELLE (Nilai: INTI College Malaysia, 2001)
Thesis submitted to INTI College Malaysia in partial fulfillment of the requirements for the degree of B.A. (Hons) in Marketing with University of Hertfordshire
Keywords: Dissertations -- -- Marketing