A comparative study on consumers' attitude and purchase behavior towards two direct selling companies viz. Avon Sdn. Bhd. and Nutri-Metics Worldwide (M) Sdn. Bhd. in the Klang Valley by Chow Shih Ping Michelle.
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| Format: | Book |
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Nilai:
INTI College Malaysia,
August 2001.
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| Item Description: | Thesis submitted to INTI College Malaysia in partial fulfillment of the requirements for the degree of B.A. (Hons) in Marketing with University of Hertfordshire |
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| Physical Description: | Number 1. |
| ISBN: | [Nil[ |