A comparative study on consumers' attitude and purchase behavior towards two direct selling companies viz. Avon Sdn. Bhd. and Nutri-Metics Worldwide (M) Sdn. Bhd. in the Klang Valley by Chow Shih Ping Michelle.

Main Author: CHOW SHIH PING MICHELLE
Format: Book
Published: Nilai: INTI College Malaysia, August 2001.
Subjects:
Item Description:Thesis submitted to INTI College Malaysia in partial fulfillment of the requirements for the degree of B.A. (Hons) in Marketing with University of Hertfordshire
Physical Description:Number 1.
ISBN:[Nil[