A comparative study on consumers' attitude and purchase behavior towards two direct selling companies viz. Avon Sdn. Bhd. and Nutri-Metics Worldwide (M) Sdn. Bhd. in the Klang Valley by Chow Shih Ping Michelle.

Main Author: CHOW SHIH PING MICHELLE
Format: Book
Published: Nilai: INTI College Malaysia, August 2001.
Subjects: