00535pamaa2200169 4500 0000031641 20090930090000.0 0471845965 658.827 TEM HF5415.13 TEM 2001 TEMPORAL Hi-tech hi-touch branding : creating brand power in the age of technology Paul Temporal and K. C. Lee. Clementi: John Wiley & Sons, Inc., 2001. x, 219p.; 24cm. Electronic commerce Brand name products -- Marketing Lee, K. C.