Hi-tech hi-touch branding : creating brand power in the age of technology
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Clementi:
John Wiley & Sons, Inc.,
2001.
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| Subjects: |
| LEADER | 00535pamaa2200169 4500 | ||
|---|---|---|---|
| 001 | 0000031641 | ||
| 005 | 20090930090000.0 | ||
| 020 | 0 | 0 | |a 0471845965 |
| 082 | |a 658.827 TEM | ||
| 090 | 0 | 0 | |a HF5415.13 |b TEM 2001 |
| 100 | 1 | 0 | |a TEMPORAL |
| 245 | 1 | 0 | |a Hi-tech hi-touch branding : |b creating brand power in the age of technology |c Paul Temporal and K. C. Lee. |
| 260 | 0 | 0 | |a Clementi: |b John Wiley & Sons, Inc., |c 2001. |
| 300 | |a x, 219p.; |c 24cm. | ||
| 650 | 0 | 0 | |a Electronic commerce |
| 650 | 0 | 0 | |a Brand name products -- |x Marketing |
| 700 | 1 | 1 | |a Lee, |h K. C. |