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Hi-tech hi-touch branding :
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Hi-tech hi-touch branding : creating brand power in the age of technology
Main Author:
TEMPORAL
Other Authors:
Lee,
Format:
Book
Published:
Clementi:
John Wiley & Sons, Inc.,
2001.
Subjects:
Electronic commerce
Brand name products --
>
Marketing
Holdings
Description
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Physical Description:
x, 219p.; 24cm.
ISBN:
0471845965
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