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International marketing
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International marketing
Main Author:
Cateora
Other Authors:
Graham,
Format:
Book
Published:
Boston:
Irwin/McGraw-Hill,
2002.
Edition:
11th ed.
Subjects:
Export marketing
International business enterprises
Holdings
Description
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Physical Description:
xxv, 694p.: ill.; 28cm.
ISBN:
0072398841[hard]
9780071123129 (pbk.)
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