00715pamaa2200217 4500 0000031554 20190807090000.0 9780071180399 658.8342 HAW 2001 HF5415.33.U6 HAW 2001 Hawkins Consumer behavior : building marketing strategy Del I. Hawkins, Roger J. Best and Kenneth A. Coney. 8th ed. Massachusetts: McGraw Hill, 2001. xxiv, 776p.: ill.; 26cm. Includes 1 diskette titled "Lifestyle survey data disk" Market surveys Consumer behavior -- Case studies Consumer behavior Coney, Kenneth A. Best, Roger J.