Consumer behavior : building marketing strategy

Main Author: Hawkins
Other Authors: Coney,, Best,
Format: Book
Published: Massachusetts: McGraw Hill, 2001.
Edition:8th ed.
Subjects:
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020 0 0 |a 9780071180399  
082 |a 658.8342 HAW 2001 
090 0 0 |a HF5415.33.U6   |b HAW 2001 
100 1 0 |a Hawkins  
245 1 0 |a Consumer behavior :   |b building marketing strategy   |c Del I. Hawkins, Roger J. Best and Kenneth A. Coney. 
250 0 0 |a 8th ed. 
260 0 0 |a Massachusetts:   |b McGraw Hill,   |c 2001. 
300 |a xxiv, 776p.:   |b ill.;   |c 26cm. 
500 0 0 |a Includes 1 diskette titled "Lifestyle survey data disk" 
650 0 0 |a Market surveys  
650 0 0 |a Consumer behavior --   |x Case studies  
650 0 0 |a Consumer behavior  
700 1 1 |a Coney,   |h Kenneth A.  
700 1 1 |a Best,   |h Roger J.