Description: Consumer behavior :

Main Author:	Hawkins
Other Authors:	Coney,, Best,
Format:	Book
Published:	Massachusetts: McGraw Hill, 2001.
Edition:	8th ed.
Subjects:	Market surveys Consumer behavior -- > Case studies Consumer behavior

Item Description:	Includes 1 diskette titled "Lifestyle survey data disk"
Physical Description:	xxiv, 776p.: ill.; 26cm.
ISBN:	9780071180399