Exploring marketing research

Main Author: Zikmund
Format: Book
Published: Fort Worth: Dryden Press, 2000.
Edition:7th ed.
Subjects:
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082 |a 658.83 ZIK 2000 
090 0 0 |a HF5415.2   |b ZIK 2000 
100 1 0 |a Zikmund  
245 1 0 |a Exploring marketing research   |c William G. Zikmund. 
250 0 0 |a 7th ed. 
260 0 0 |a Fort Worth:   |b Dryden Press,   |c 2000. 
300 |a xxiii, 812p.:   |b col.ill.;   |c 27cm. 
650 0 0 |a Marketing research