APA Citation

Zikmund. (2000). Exploring marketing research (7th ed.). Fort Worth: Dryden Press.

Chicago Style Citation

Zikmund. Exploring Marketing Research. 7th ed. Fort Worth: Dryden Press, 2000.

MLA Citation

Zikmund. Exploring Marketing Research. 7th ed. Fort Worth: Dryden Press, 2000.

Warning: These citations may not always be 100% accurate.