00853pamaa2200241 4500 0000031372 20190308090000.0 090825 eng 9780273686798 (pbk.) HF5415.13 WOO 2004 Wood, Marian Burk Marketing planning : principles into practice Marian Burk Wood. Harlow, Eng. ; New York: Prentice Hall Financial Times, 2004. xxii, 379 p.: ill.; 25 cm. text rdacontent unmediated rdamedia volume rdacarrier 1 CD-ROM titles "Marketing planning : principles into practice / Marian Burk Wood" BBDUH BATUH Includes bibliographical references and index Marketing -- Management http://www.pearson-books.com