Marketing planning : principles into practice
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, Eng. ; New York:
Prentice Hall Financial Times,
2004.
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| Subjects: | |
| Online Access: | http://www.pearson-books.com |
| Item Description: | 1 CD-ROM titles "Marketing planning : principles into practice / Marian Burk Wood" |
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| Physical Description: | xxii, 379 p.: ill.; 25 cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780273686798 (pbk.) |