00504pamaa2200181 4500 0000031275 20190807090000.0 9780471363408 (hbk.) 658.83 AAK 2001 HF5415.2 AAK 2001 Aaker Marketing research David A. Aaker, V. Kumar and George S. Day. 7th ed. New York: John Wiley, 2001. xvi, 751p.: ill.; 26cm. Marketing research Kumar, V. DAY, George S.