Marketing research
Main Author: | |
---|---|
Other Authors: | , |
Format: | Book |
Published: |
New York:
John Wiley,
2001.
|
Edition: | 7th ed. |
Subjects: |
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---|---|---|---|
001 | 0000031275 | ||
005 | 20190807090000.0 | ||
020 | 0 | 0 | |a 9780471363408 (hbk.) |
082 | |a 658.83 AAK 2001 | ||
090 | 0 | 0 | |a HF5415.2 |b AAK 2001 |
100 | 0 | 0 | |a Aaker |
245 | 1 | 0 | |a Marketing research |c David A. Aaker, V. Kumar and George S. Day. |
250 | 0 | 0 | |a 7th ed. |
260 | 0 | 0 | |a New York: |b John Wiley, |c 2001. |
300 | |a xvi, 751p.: |b ill.; |c 26cm. | ||
650 | 0 | 0 | |a Marketing research |
700 | 1 | 1 | |a Kumar, |h V. |
700 | 1 | 1 | |a DAY, |h George S. |