Aaker, Kumar,, & DAY. (2001). Marketing research (7th ed.). New York: John Wiley.
Chicago Style CitationAaker, Kumar, and DAY. Marketing Research. 7th ed. New York: John Wiley, 2001.
MLA CitationAaker, Kumar, and DAY. Marketing Research. 7th ed. New York: John Wiley, 2001.
Warning: These citations may not always be 100% accurate.