APA Citation

Aaker, Kumar,, & DAY. (2001). Marketing research (7th ed.). New York: John Wiley.

Chicago Style Citation

Aaker, Kumar, and DAY. Marketing Research. 7th ed. New York: John Wiley, 2001.

MLA Citation

Aaker, Kumar, and DAY. Marketing Research. 7th ed. New York: John Wiley, 2001.

Warning: These citations may not always be 100% accurate.