00498pamaa2200157 4500 0000030682 20100421090000.0 0471385646 006.3 RUD QA76.9.D343 RUD 2001 RUD Data mining cookbook : modeling data for marketing, risk, and customer relationship management Olivia Parr Ru. New York: John Wiley & Sons, Inc., 2001. xxviii, 367p.: ill.; 25cm. Database management Data mining