00609pamaa2200205 4500 0000030587 20150907090000.0 0131865919 / 0131984543(pbk.) HF5415 ARM 2006 Armstrong Marketing : an introduction Gary Armastrong and Philip Kotler. 8th ed. Upper Saddle River, N.J.: Pearson Prentice Hall, 2006. xxxii, 522p.; 28 cm. Includes bibliographical references and index CBS UH Marketing Kotler, Philip http://www.prenhall.com