Marketing : an introduction

Main Author: Armstrong
Other Authors: Kotler, Philip
Format: Book
Published: Upper Saddle River, N.J.: Pearson Prentice Hall, 2006.
Edition:8th ed.
Subjects:
LEADER 00609pamaa2200205 4500
001 0000030587
005 20150907090000.0
020 0 0 |a 0131865919 / 0131984543(pbk.)  
090 0 0 |a HF5415   |b ARM 2006 
100 1 0 |a Armstrong  
245 1 0 |a Marketing :   |b an introduction   |c Gary Armastrong and Philip Kotler. 
250 0 0 |a 8th ed. 
260 0 0 |a Upper Saddle River, N.J.:   |b Pearson Prentice Hall,   |c 2006. 
300 |a xxxii, 522p.;   |c 28 cm. 
500 0 0 |a Includes bibliographical references and index 
501 0 0 |a CBS 
501 0 0 |a UH 
650 0 0 |a Marketing  
700 1 1 |a Kotler, Philip  
901 |u http://www.prenhall.com