00657pamaa2200181 4500 0000030555 20060915090000.0 0844233552 (pbk.) HF5438.5 SCH 1998 SCHULTZ Sales promotion essentials : the 10 basic sales promotion techniques : the 10 basic sales promotion techniques : and how to use them Don E. Schultz, William A. Robinson and Lisa A. Petrison. 3rd ed. Lincolnwood, Ill.: NTC Business Books, 1998. 231 p.: ill.; 24 cm. Includes index Sales promotion Robinson, William A Petrison, Lisa