00590pamaa2200181 4500 0000030487 20080118090000.0 0321046447 659.111 LIL HF5415.125 LIL 1990 Lilien New product and brand management : marketing engineering applications Gary L. Lilien and Arvind Rangaswamy. Massachusetts: Addison-Wesley, 1990. vii, 149p.; 26cm. Includes 1 CD-ROM titled "New product and brand management" Positioning Advertising Rangaswamy, Arvind