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| LEADER |
00590pamaa2200181 4500 |
| 001 |
0000030487 |
| 005 |
20080118090000.0 |
| 020 |
0 |
0 |
|a 0321046447
|
| 082 |
|
|
|a 659.111 LIL
|
| 090 |
0 |
0 |
|a HF5415.125
|b LIL 1990
|
| 100 |
1 |
0 |
|a Lilien
|
| 245 |
1 |
0 |
|a New product and brand management :
|b marketing engineering applications
|c Gary L. Lilien and Arvind Rangaswamy.
|
| 260 |
0 |
0 |
|a Massachusetts:
|b Addison-Wesley,
|c 1990.
|
| 300 |
|
|
|a vii, 149p.;
|c 26cm.
|
| 500 |
0 |
0 |
|a Includes 1 CD-ROM titled "New product and brand management"
|
| 650 |
0 |
0 |
|a Positioning
|
| 650 |
0 |
0 |
|a Advertising
|
| 700 |
1 |
1 |
|a Rangaswamy,
|h Arvind
|
