APA Citation

Lilien, & Rangaswamy. (1990). New product and brand management: Marketing engineering applications. Massachusetts: Addison-Wesley.

Chicago Style Citation

Lilien, and Rangaswamy. New Product and Brand Management: Marketing Engineering Applications. Massachusetts: Addison-Wesley, 1990.

MLA Citation

Lilien, and Rangaswamy. New Product and Brand Management: Marketing Engineering Applications. Massachusetts: Addison-Wesley, 1990.

Warning: These citations may not always be 100% accurate.