Lilien, & Rangaswamy. (1990). New product and brand management: Marketing engineering applications. Massachusetts: Addison-Wesley.
Chicago Style CitationLilien, and Rangaswamy. New Product and Brand Management: Marketing Engineering Applications. Massachusetts: Addison-Wesley, 1990.
MLA CitationLilien, and Rangaswamy. New Product and Brand Management: Marketing Engineering Applications. Massachusetts: Addison-Wesley, 1990.
Warning: These citations may not always be 100% accurate.