New product and brand management : marketing engineering applications

Main Author: Lilien
Other Authors: Rangaswamy,
Format: Book
Published: Massachusetts: Addison-Wesley, 1990.
Subjects:


TSAM LIBRARY

Call Number: HF5415 125 LIL 1990
Accession Item Category Format Status Notes
0000035209 Open Shelf Monographs AVAILABLE
0000041122 Open Shelf Monographs AVAILABLE