APA Citation

TAPP. (1998). Principles of direct and database marketing. London: Pitman Pub..

Chicago Style Citation

TAPP. Principles of Direct and Database Marketing. London: Pitman Pub., 1998.

MLA Citation

TAPP. Principles of Direct and Database Marketing. London: Pitman Pub., 1998.

Warning: These citations may not always be 100% accurate.