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MARKETING
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MARKETING
Main Author:
Kotler, Philip
Other Authors:
Armstrong,
,
Brown,
,
Adam,
Format:
Book
Published:
New Jersey:
Prentice Hall,
2001.
Edition:
5th ed.
Subjects:
Marketing --
>
Management
Holdings
Description
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Item Description:
Includes 1 CD-ROM titled "eMarketing@internet"
Physical Description:
xxxiii, 883p.; 24cm.
ISBN:
1740092686
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