APA Citation

Belch, & BLECH. (2001). Advertising and promotion: An integrated marketing communications perspective (5th ed.). Boston: Irwin McGraw Hill.

Chicago Style Citation

Belch, and BLECH. Advertising and Promotion: An Integrated Marketing Communications Perspective. 5th ed. Boston: Irwin McGraw Hill, 2001.

MLA Citation

Belch, and BLECH. Advertising and Promotion: An Integrated Marketing Communications Perspective. 5th ed. Boston: Irwin McGraw Hill, 2001.

Warning: These citations may not always be 100% accurate.