Strategic marketing problems : cases and comment

Main Author: Kerin
Other Authors: Peterson,
Format: Book
Published: Boston: Allyn and Bacon, 1998.
Edition:8th ed.
Subjects:
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020 0 0 |a 0136328601  
082 |a 658.8 KER 
090 0 0 |a HF5415.135   |b KER 1998 
100 1 0 |a Kerin  
245 1 0 |a Strategic marketing problems :   |b cases and comment   |c Roger A. Kerin and Robert A. Peterson. 
250 0 0 |a 8th ed. 
260 0 0 |a Boston:   |b Allyn and Bacon,   |c 1998. 
300 |a xi, 723p.:   |b ill.;   |c 25cm. 
650 0 0 |a Marketing --   |x Decision making --   |x Case studies  
650 0 0 |a Marketing --   |x Management --   |x Case studies  
700 1 1 |a Peterson,   |h Robert A.