Kerin, & Peterson. (1998). Strategic marketing problems: Cases and comment (8th ed.). Boston: Allyn and Bacon.
Chicago Style CitationKerin, and Peterson. Strategic Marketing Problems: Cases and Comment. 8th ed. Boston: Allyn and Bacon, 1998.
MLA CitationKerin, and Peterson. Strategic Marketing Problems: Cases and Comment. 8th ed. Boston: Allyn and Bacon, 1998.
Warning: These citations may not always be 100% accurate.