Services marketing : people, technology, strategy
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New Jersey:
Prentice Hall,
2001.
|
| Edition: | 4th ed. |
| Subjects: |
| LEADER | 00492pamaa2200169 4500 | ||
|---|---|---|---|
| 001 | 0000030352 | ||
| 005 | 20190806090000.0 | ||
| 020 | 0 | 0 | |a 302048150 (pbk) |
| 020 | 0 | 0 | |a 9780130289094 |
| 090 | 0 | 0 | |a HF5415.13 |b LOV 2001 |
| 100 | 1 | 0 | |a LOVELOCK |
| 245 | 1 | 0 | |a Services marketing : |b people, technology, strategy |c Christopher Lovelock. |
| 250 | 0 | 0 | |a 4th ed. |
| 260 | 0 | 0 | |a New Jersey: |b Prentice Hall, |c 2001. |
| 300 | |a xvii, 717p.: |b ill.; |c 24cm. | ||
| 650 | 0 | 0 | |a Services industries |
| 650 | 0 | 0 | |a Customer services |