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Services marketing : people, technology, strategy
Main Author:
LOVELOCK
Format:
Book
Published:
New Jersey:
Prentice Hall,
2001.
Edition:
4th ed.
Subjects:
Services industries
Customer services
Holdings
Description
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Physical Description:
xvii, 717p.: ill.; 24cm.
ISBN:
302048150 (pbk)
9780130289094
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