LOVELOCK. (2001). Services marketing: People, technology, strategy (4th ed.). New Jersey: Prentice Hall.
Chicago Style CitationLOVELOCK. Services Marketing: People, Technology, Strategy. 4th ed. New Jersey: Prentice Hall, 2001.
MLA CitationLOVELOCK. Services Marketing: People, Technology, Strategy. 4th ed. New Jersey: Prentice Hall, 2001.
Warning: These citations may not always be 100% accurate.