APA Citation

LOVELOCK. (2001). Services marketing: People, technology, strategy (4th ed.). New Jersey: Prentice Hall.

Chicago Style Citation

LOVELOCK. Services Marketing: People, Technology, Strategy. 4th ed. New Jersey: Prentice Hall, 2001.

MLA Citation

LOVELOCK. Services Marketing: People, Technology, Strategy. 4th ed. New Jersey: Prentice Hall, 2001.

Warning: These citations may not always be 100% accurate.