Principles of marketing
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
New Jersey:
Prentice Hall,
2001.
|
| Edition: | 9th ed. |
| Subjects: |
| LEADER | 00556pamaa2200181 4500 | ||
|---|---|---|---|
| 001 | 0000030351 | ||
| 005 | 20150907090000.0 | ||
| 020 | 0 | 0 | |a 0130283290 / 0130283290 (pbk.) |
| 082 | |a 658.8 KOT 2001 | ||
| 090 | 0 | 0 | |a HF5415 |b KOT 2001 |
| 100 | 1 | 0 | |a Kotler, Philip |
| 245 | 1 | 0 | |a Principles of marketing |c Philip Kotler and Gary Armstrong. |
| 250 | 0 | 0 | |a 9th ed. |
| 260 | 0 | 0 | |a New Jersey: |b Prentice Hall, |c 2001. |
| 300 | |a xxxi, 785p.: |b col. ill.; |c 28cm. | ||
| 500 | 0 | 0 | |a Includes 1 CD-ROM titled "Principles of marketing" |
| 650 | 0 | 0 | |a Marketing |
| 700 | 1 | 1 | |a Armstrong, |h Gary |