Cover Image

Principles of marketing

Main Author: Kotler, Philip
Other Authors: Armstrong,
Format: Book
Published: New Jersey: Prentice Hall, 2001.
Edition:9th ed.
Subjects:
Marketing
Item Description:Includes 1 CD-ROM titled "Principles of marketing"
Physical Description:xxxi, 785p.: col. ill.; 28cm.
ISBN:0130283290 / 0130283290 (pbk.)

Similar Items