Effective marketing : creating and keeping customers
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Ohio:
South-Western College Pub.,
2002.
|
| Edition: | 3rd ed. |
| Subjects: |
| LEADER | 00477pamaa2200157 4500 | ||
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| 001 | 0000030346 | ||
| 005 | 20091222090000.0 | ||
| 020 | 0 | 0 | |a 0324125690 |
| 090 | 0 | 0 | |a HF5415 |b ZIK 2002 |
| 100 | 1 | 0 | |a Zikmund |
| 245 | 1 | 0 | |a Effective marketing : |b creating and keeping customers |c William G. Zikmund and Michael d'Amico. |
| 250 | 0 | 0 | |a 3rd ed. |
| 260 | 0 | 0 | |a Ohio: |b South-Western College Pub., |c 2002. |
| 300 | |a xxviii, 553p.: |b ill.col.; |c 28cm. | ||
| 650 | 0 | 0 | |a Marketing |
| 700 | 1 | 1 | |a D'Amico, |h Michael |