APA Citation

Zikmund, & D'Amico. (2002). Effective marketing: Creating and keeping customers (3rd ed.). Ohio: South-Western College Pub..

Chicago Style Citation

Zikmund, and D'Amico. Effective Marketing: Creating and Keeping Customers. 3rd ed. Ohio: South-Western College Pub., 2002.

MLA Citation

Zikmund, and D'Amico. Effective Marketing: Creating and Keeping Customers. 3rd ed. Ohio: South-Western College Pub., 2002.

Warning: These citations may not always be 100% accurate.