Marketing : creating and keeping customers in an-e-commerce world
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Ohio:
South-western College Pub.,
2001.
|
| Edition: | 7th ed. |
| Subjects: |
| LEADER | 00490pamaa2200157 4500 | ||
|---|---|---|---|
| 001 | 0000030341 | ||
| 005 | 20091222090000.0 | ||
| 020 | 0 | 0 | |a 0324072694 |
| 090 | 0 | 0 | |a HF5415 |b ZIK 2001 |
| 100 | 1 | 0 | |a Zikmund |
| 245 | 1 | 0 | |a Marketing : |b creating and keeping customers in an-e-commerce world |c William G. Zikmund and Michael D'amico. |
| 250 | 0 | 0 | |a 7th ed. |
| 260 | 0 | 0 | |a Ohio: |b South-western College Pub., |c 2001. |
| 300 | |a xxxiii, 689p.: |b ill.col.; |c 29cm. | ||
| 650 | 0 | 0 | |a Marketing |
| 700 | 1 | 1 | |a D'Amico, |h Michael |